4 Social Media Trends in Dental Marketing
Today, social media is the king of dental marketing. It is so ubiquitous that hardly can you promote your dental products or services without using any of the popular social networking sites like Facebook, Instagram, YouTube, and the like. But is your dental practice taking full advantage of the digital marketing opportunities on social media?
According to research, more consumers now seek information online to search for health information. As a dentist, you must therefore ensure you utilize and implement emerging trends in social media to help your dental practice gain more attention online.
However, the social media marketing trends you choose for your digital marketing campaign should be the right ones for your dental practice. It should also increase the visibility of your dental business and help you establish yourself as an expert in the industry.
To cut the chase, here are some social media trends that can help you market your dental business effectively:
1. Social Messaging
Experts have predicted that messaging apps like WhatsApp and InstaMessage will eventually become an integral part of every online interaction. This prediction stems from the fact that it is becoming more popular for people to use private social messaging to interact with one another. According to Forbes, these platforms are becoming so popular that popular messaging app WhatsApp hit 1 billion users in February 2016. Besides, other notable messaging apps – Messenger, WhatsApp, QQchat, and WeChat – have a wider community followers than the top four main social networks have. What this means is that you need to take advantage of social messaging apps to promote your dental practice.
2. Live videos
Sharing authentic content is another social media trend which seems to be gaining momentum every day. As social videos is engaging online users more than any other content format, businesses are now sharing more videos on social media platforms like Youtube Facebook, Instagram, and Twitter among others. Live streaming videos of events for your dental practice, as well as patient’s testimonial videos, can be easily shared on these platforms too. So, taking advantage of this trend is not really a bad idea.
3. Social media E-commerce
Wondering how you can market your dental products or services online? The solution you need is to know how to leverage the power of social media e-commerce. Before, many online users shop online only at Amazon, Ebay, Alibaba, and other e-commerce sites. But now, social media media e-commerce is trending. More social media networks are providing innovative ways for business owners like you to boost your dental practice on the Internet. Facebook, Instagram, Twitter, and Pinterest have made available ways for users to purchase dental products directly from their apps. With this, you can market your dental ideas, increase your online presence, and generate more revenues by selling your dental products on any of these social media platforms.
4. Mobile Advertising
Mobile advertising is a great way to reach out to more potential patients and increase the sales of your dental products. As more people are moving away from desktops to smartphones, dental business owners like you must pay attention to on-the-go, location-based data. Making sure your target customers see the right ad at the right time is imperative as spending on mobile video advert is expected to exceed $6 billion by the end of 2017. So, this is an excellent opportunity for you to consider mobile advertising as a crucial part of marketing your dental practice.
To sum up
Knowing about social media trends can help increase your exposure on dental practice. It can also assist you to gain competitive advantage and avoid some common mistakes that will hurt your dental social media campaign. All in all, the success of your dental practice – among other factors – depends on how knowledgeable you are about the latest social media trends in dental marketing.
Frontline Medical Solutions can help you develop a Digital Marketing Calendar that will make life easier when planning your social media. Request a free strategy session today!