How Social Media Can Promote Your Dental Practice
Today, social media remains one of the most viable tools which you can use to promote your dental practice. Compared to other marketing tools, social media is a cost-effective platform through which you can promote your dental products and build your reputation as a professional dentist. But do you know how to use social networking sites like Facebook, Twitter, and Instagram to market your dental practice? If you don’t know how, you are not alone in this.
According to a twitter survey of 38 dentists conducted by The Wealthy Dentist, 57% of them are already using social media for professional purposes. The report concludes that unfortunately thousands of dentists are yet to take advantage of social media opportunities that can help them boost their revenues online. If you fall into such category of dentists, we recommend that you take the following steps to learn how to promote your dental practice via social media.
Post relevant content
The best way to use social media to your advantage is to post relevant content on your Facebook page, Instagram page, or any other social media account you have. There are lots of people viewing your web page daily and wanting to know more about your dental care.
Your posts need to reflect that you are an expert in the dental field. However, keep in mind that readers don’t like any content that is lengthy and boring. In a word, make sure your post is interesting to your readers and target audience. You can also post funny memes about your dental practice on your social media account. That way, your dental practice is on the right track of becoming successful.
Post useful tips and reminders
Posting useful tips on basic dental hygiene and dental care regularly on social media can drive traffic to your web page. Of course, people like effective tips on dental care that can help them solve their problems. They also want to be reminded about how important it is to have their teeth checked by their local doctor once in a while. Once social media enthusiasts come across such useful tips, they are likely to click, like, share, and retweet the content so that their families and friends can also see the tips. Note that the more people read your post, the more they will visit your website and the more search engine sites like Google and Yahoo will improve the visibility of your content on their search result. With this, your dental practice will sell like hot cakes in the market.
Publish clinic videos
Apart from publishing testimonial content, tips and reminders about your dental practice, publishing great visual videos is one of the best ways to promote your practice. You can post a 1-minute video on Instagram showing one of your clients receiving dental treatment. You can even tag the videos so that viewers can ask questions about your dental practice. You can as well tell your customers to post their reviews on Snapchat to boost your online presence. To attract more readers, you can embed your posts with links that redirects your readers to YouTube videos about your dental practice If you do this, you are not only advertising your brand; you are also showing the public that you are very transparent in your practice.
Encourage the use of social media ‘check-ins’
Facebook and Instagram have an impressive feature your patients can use. Checking-in is a cool way for your patients to geotag themselves so that their followers can know where they are. You can use special discounts, gifts, or additional professional services to encourage your patients to ‘check-in’ their Facebook pages in order to increase your social media presence. What this means is that if they walk into your dental office or building, they can take a picture and post it with their location clearly revealed on their social media account. If you want to make use of this feature, make sure your business is listed in Facebook Places or Instagram Places. It makes it easier for clients to check in. Once they check in, they are automatically promoting your dental practice.
Social media is a tool you can use every day to promote your dental practice. By simply sharing useful tips and information through regular posting and videos on social media, you will position yourself as an authority in the dental health profession. So, if you are looking for marketing strategies to promote your dental practice, social media offers cheaper, faster, and efficient ways to reach your prospective patients.
Let Frontline Medical Solutions help you promoting your practice and let’s make your practice standout from the rest of the dental practices in your area. Request a free strategy session today!