Pros and Cons of Relying on Social Media to Boost Your Dental Practice
Do you know that 40 percent of consumers in the US use social media to make health decisions? Are you aware that 22 percent of parents claim to use Facebook to get information about their dental hygiene? Do you also know that about 72 percent of dental practice in the US can be found on Facebook?
In recent times, social media has grown from a mere socializing app to being a powerful marketing tool for business. Due to its ingenious and cost-effective methods, many businesses have doubled their social media and digital marketing budgets.
However, just like everything in life, social media is a double-edge sword. On the one hand, it can bring massive rewards and success when it is done correctly. On the other hand, social media could wreak havoc on your dental practice if you misuse it. To help strengthen your dental practice, below are some of the pros and cons of relying on social media:
It is relatively inexpensive
Most of the popular social media apps like Facebook, Twitter, LinkedIn, and YouTube are free for anyone to join. Also, a vast majority of the tools you need to have an interactive experience with your patients are free. Such tools include video commercials, webinars, articles, and live podcasts. Any of these tools, if leverage properly, could help you promote your dental products and services.
It caters to a large audience
Another advantage of using social media to boost your dental practice is its massive audience. Unlike traditional media that caters to a fixed audience, social media can reach a large number of users from different parts of the world. Currently, there are about 2.34 billion social network users worldwide. In the US alone, 78 percent of the population has a social networking profile. What this means is that with social media, your dental practice has access to a large audience base.
It nurtures brand loyalty
One of the selling points of social media is that it makes clients loyal to your dental practice. In fact, a study shows that one of the ways to gain customer loyalty among millennials is to use social media. It gives you an opportunity to promptly respond to feedbacks, questions, and comments from your patients. Doing this shows your patients that you care about their well-being. And they will reciprocate this gesture by trusting and staying loyal to your dental practice.
It is time-consuming
Using social media to promote your dental social media campaign can be time-consuming sometimes. You need to spend a lot of hours updating your account on social media platforms like Facebook, Instagram, YouTube, LinkedIn and the like.
Worse, you also need to respond to all the message and feedback of your clients from these social networking sites. Besides, a study revealed that 64 percent of business owners on social media spend at least 6 hours on social networking sites. This can be a source of stress if your dental social media plans are not managed properly. And funny enough, there is no guarantee that your social media efforts will even give you the right results.It generates negative users
Social media is a haven for people with negative and malicious intentions. These persons may include trolls, scammers, spammers, and other unscrupulous individuals. They hide under the cloak of anonymity to leave negative reviews regarding your dental products and services. However, this phenomenon should not be taken lightly. According to Outboundengine, 88 percent of consumers trust online reviews as much as personal recommendations. Thus, the negative comments and feedback that are left on your page, could severely damage your brand if left unchecked.
It encourages less autonomy
Once you make a post online, you have no control over the reactions it might generate. If you are lucky, your post could go viral and generate positive results. However, if it elicits negative response, your dental practice could be ruined by the backlash it may cause. Kissmetrics once chronicled 50 brands that were left with damaged reputations after a seemingly harmless campaign. Are you sure you are ready to take the risk? Furthermore, online criminals could use your posts to spread false information about your dental practice.
In a Nut shell
Social media is a great way to boost your dental practice. It has so many advantages that can help you market your dental products and services at an affordable price. However, you also need to be conscious of the disadvantages of using these online platforms to market your dental ideas. Good luck!
Frontline Medical Solutions can help you develop a strategy to maneuver through all the Pors and Cons that you will encounter during implementing social medical into your practice. Request a free strategy session today!