The Implications of Not Using Social Media for Your Dental Practice.
It is commonly said that the world is now a global village. One of the contributing factors to this claim is the presence of social media. This multibillion-dollar industry on a daily basis reaches an audience that even traditional media cannot influence. According to statistics, Facebook alone has a population of 1.86 billion active users. Twitter, on the other hand, has over 300 million tweets that are posted every day. The same can be said for other apps such as Instagram, Snapchat, and YouTube that have users running into hundreds of millions.
For a long time now, most businesses have harnessed the tremendous influence of these platforms. And the results they have gained have been outstanding. Therefore, there is no reason why your dental practice should not be among those reaping the benefits of social media. If you are still undecided about taking the plunge, we offer you several implications of not using social media for your dental practice:
Risk of isolating your patients
Most people dread the thought of going to the dentist due to the little or no information available to them. And in this age of quick information, nobody likes to be kept in the dark. Your patients will undoubtedly have questions about their dental hygiene. Thus, staying away from social media will only lead to isolating your patients from your dental practice. Unlike traditional media, social media gives patients the opportunity to ask questions or post comments about your products and services. It keeps them up-to-date with the events related to your dental practice. Studies have shown that these interactions encourage customer loyalty and establish good-working relationships between you and your patients.
Inability to showcase your brand
Your dental practice could be the best in your city. But that feat will be meaningless if no one knows about it. Nowadays, you do not have to spend a lot of money on traditional advertising in order to reach out to potential clients.
Thanks to social media and digital marketing, advertising your dental products and services can be achieved with little or no cost. Research by Ballihoo shows that 63 percent of people are more likely to trust a business that has a presence on social media. And when it comes to building brand loyalty, trust is one of the ingredients needed. Social media can help you create and showcase your dental practice the way you want it. It puts you in charge of setting the image you want for the brand of your dental practice. It can also help you define your brand and set it apart from your competitors. Furthermore, you could post about the latest happenings in the world of dentistry. You could also post videos, photos, and even memes that are in line with your mission and objectives. And the best part of this is that, it is virtually free.
Limited influence and growth
Being absent from social media can limit the influence and growth of your dental practice. It is the dream of all business owners who own a dental clinic to grow and expand their business. We believe this is also your desire. One of the fastest ways to achieve this is by having a presence on social media. A report by Relevanza claims that about 77 percent of small businesses attract new clients through social media. The influence of social media cannot be matched by television, radio, or newspapers. People could see your uploads or tweets in remote areas in Africa, Asia, Europe and other regions. With social media, there are no boundaries. But hey, if you are satisfied with going local with your dental practice, you can ignore this point.
Social media is not limited to only interacting with friends or sharing funny videos and memes. It can bring you in contact with a wide range of people from all corners of the globe. Navigating the vast world of social media can be daunting at first. But if you stick to social media, you will finally harness the benefits that come with it. And you never know, this could help your dental practice to get to the next level. Finally, remember that if you are not online, people think your dental practice do not exist.
Don’t lose potential patients because you don’t have a social media presence. Frontline Medical Solutions can help you on get on the social media map. Request a free strategy session today!